$1k/m To Her First $10k Month In Years Within 2 Weeks

Background

Sage has been running her business for a decade now and has seen some great success. She used to consistently make 6-figures a year and had no problem selling high-ticket masterminds at in-person events but then the world shut down. Her once successful business started to slow down to just a few thousand a month and she was unsure of how to revive it and get it back up to that 6-figure mark. On our initial call I could see some problem areas in her business and I could see that she was super hungry and motivated to bring her business back to life.

The Results

Sage and I took a look at her business and found the 80/20 to see what we could capitalize on with her new high-ticket program and got to selling. In her first week in the program she was able to create a new offer, double her prices, enroll two new clients, and completely make back her initial investment into working with us. $6k collected for Sage and a brand new program all in less than a week and on my birthday – not a bad birthday present at all. Now that she has new clients enrolled, she’s delivering and fulfilling in real time to create the best program for her clients that she possibly can. On top of this she has enrolled a four new clients into her program within 5 weeks and made a last push effort to collect some cash from her dying membership program that pushed her over $10k within her first two weeks of working with us.

The Process

When Sage and I first met she introduced herself as a life coach and a business coach – red flag. Whenever I hear two completely different business models combined into one I know that we’re going to need to focus on one because it’s hard enough to grow one business, let alone two models within one business. We looked at her existing products (all 15 of them) and realized that she was serving clients and customers that weren’t serving her. She was creating free products, low-ticket products, and neglecting the high-ticket items in her business because he wanted to serve the majority of her audience – as she calls them, the “discount divas”.

We worked together to outline a new high-ticket program that was double the cost of her highest-ticket item at the moment and outlined the ideal customer and messaging that would only attract that person and not the discount divas. We pushed out the initial email to test the waters for her new program and she was booking calls right away. Right off the bat she closed the first 2 calls that she had and we had the validation necessary to follow through with this new program. With money in the bank and new clients to work with, Sage started building her program week by week alongside her clients to deliver great results and create a world-class product.

We were able to take Sage from 15 products that were just limping along to 5 core products with a flagship high-ticket offer that gets majority of her focus. In doing so we got rid of the life coaching side of her business and have put all of her focus on the business coaching side of things so that she will only attract her ideal clients for her high-ticket program.

With this new focus we are continuously testing new messaging angles and offer claims to her existing audience to see what resonates the best with her ideal client. As we are booking more calls and enrolling new clients Sage’s messaging is getting more targeted and more specific which we can use to fine-tune her funnel and even leverage into direct-response efforts that’ll consistently bring new clients into her business.