I could tell from the beginning that Stephen had some limiting beliefs around selling high-ticket so the first priority was to get the initial sale that would shift his entire perspective. We scrapped the old way of complex funnels, long webinars, and email sequences and went right for the sale. We helped Stephen create a few emails and LinkedIn posts that we would use to test the waters and see how his audience responded – spoiler alert, it was very positive. Stephen started booking calls instantly and now it was time for the seemingly impossible – closing the sale. I walked Stephen through our sales process, handled his own objections and problems with sales, and helped prepare him for the calls he had coming up. Side note: you aren’t done selling once the sale is made, you continue to sell your clients on the process. Stephen hopped on his first few sales calls and closed the first 3 people right off the bat. I was stoked for him but I could also tell that his perspective on being able to close the deal completely changed. He went on with the rest of his calls and was able to close 8 people into his beta group (some even joined from a quick video that he shot – no calls required). 

Once he had the validation that he needed to follow-through with his new high-ticket program, he got to building. He started to build and deliver this new program in real time to his new clients. Allowing them to guide the process and have them provide feedback along the way to make sure that he is making a world-class program that is built for his customers.

From here Stephen is opening up enrollment again and creating all of the assets and marketing materials necessary to make this program evergreen so he can consistently enroll new high-ticket clients every month.

While we were working on his new program we also revisited his existing membership program to see how we could further remove himself while making things more valuable. The end result – Stephen almost doubled his membership price and is working to remove himself from the previous weekly calls that he was doing with his students. This allows him to make more from his membership without being directly involved with the fulfillment but also makes his high-ticket program more valuable because it is the only way his students can get direct access to him.