How We Helped Eric “Put The Pieces Together”

How We Helped Eric "Put The Pieces Together"

Background

Eric and his team had created multiple meditation products and had begun to shift their focus on their new subscription program. It had gotten a decent amount of traction but they were struggling to nail down a single marketing strategy to grow it.

He understood the importance of utilizing paid ads, email marketing and automation to grow his subscriber base but couldn’t quite figure out how to stitch things together to have them work in harmony.

The Results

Today, Eric has really started to understand his customers and has found his unique marketing angle which he has translated into his sales pages and funnel. He has been able to successfully tie things together to drive traffic to his funnel while capitalizing on every visitor.

He now sees a brighter future with this subscription offer because of the predictable and effective marketing strategy that he has in place.

Now that he has gained an understanding of the fundamentals, he sees himself applying them to different aspects of his business in the future.

The Process

Eric joined the program knowing that his main focus was going to be on his subscription offer ($5/month). We helped him create a funnel plan that utilizes his other products to provide the most value to his customers while increasing his average order value so that he is profitably acquiring customers that will stick around for a while.

Once the funnel plan was finalized, we worked with Eric to find his unique marketing angle that will help him stand out in a crowded marketplace.

With a funnel plan in place and his unique angle nailed down, Eric got to creating the sales pages, funnel, emails and ads that all work in harmony to bring in new, happy subscribers into his business.