I have the absolute pleasure of working with some incredibly smart people.

They’re all domain experts in their own fields and get incredible results for their clients and students but being so good at what you do can be a problem when it comes to marketing.

Because when you know your stuff is so good, it can be hard to properly portray that message to your market which makes marketing a challenge.

In this week’s YouTube video I break down how I use my own product to generate endless copywriting and marketing ideas.

If you can’t seem to get out of your own way when it comes to writing copy and messaging that SHOULD be driving conversions but isn’t, check it out!