Friction gets a bad rep when it comes to sales.

The goal is always to streamline the sales process and make it as easy as possible for someone to make a purchase.

But when used properly, adding friction to your sales process can actually increase conversions while having to take fewer sales calls.

I talk more in-depth about how to properly leverage friction in your sales process in my new YouTube video.

If you’re stuck on the phone all day or if your close rate is inconsistent, chances are you need more friction in your sales process.