There’s a single sentence in your business that dictates everything from the type of people you attract, the expectations that they have, the prices they are willing to pay, and how you deliver results.

Just making a few small changes to this sentence can cause a ripple effect in every aspect of your business from marketing to sales to fulfillment.

I just released a new YouTube video talking about what this sentence is, how it works, and how you can make some minor changes that can change your entire business.